I recently read this blog post by the CEO of zappos.com Tony Hsieh talking about developing a brand based on your company’s culture.
“So what’s a company to do if you can’t just buy your way into building the brand you want? What’s the best way to build a brand for the long term?
In a word: culture.
At Zappos, our belief is that if you get the culture right, most of the other stuff — like great customer service, or building a great long-term brand, or passionate employees and customers — will happen naturally on its own.
We believe that your company’s culture and your company’s brand are really just two sides of the same coin. The brand may lag the culture at first, but eventually it will catch up.
Your culture is your brand.
So how do you build and maintain the culture that you want?”
I’ve always been a proponent that the culture of a company is what drives its success. Employees all need to be on the same page as to what the priorities of the company are, and they really need to stand behind those priorities instead of providing lip service to them. This is a time for strong leadership. If the top executives of the company aren’t aligned on these priorities, the rest of the company will also fracture along divisional or departmental boundaries. If the leadership team isn’t bought into the priorities it will be next to impossible for the rest of the organization to be excited and driven to support them.
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.