First off, this is a quick read, but there are a lot of great concepts in it. I’ve dabbled a bit in my own personal branding so this resonates with me. However, I haven’t spent any time attempting to monetize what I do – I am still doing it mainly for myself. Writing this blog provides a creative outlet and it also helps me focus my thoughts and my thought processes.
What I really like about the book is the concept that no matter what your passion is – there are other people out there just like you. If you’re willing to put in the time and energy (yes, this is hard work – it won’t happen by magic) to share what you know, and to interact with folks who share your interest you can become a well regarded expert in the community surrounding your passion. This means sharing what you read about, answering questions, providing key insights and having online conversations through a variety of social media formats.
Another key point in the book is that it is very important to be yourself. Be authentic. If you try to hide your personality, whether it is serious, outlandish, or sarcastic, you’ll inevitably fail because you won’t come across as genuine. Also, chose the medium that is best suited for your personality. Some people choose the written word, others podcasts, and still others video. If you can’t write, don’t! If you’re uncomfortable in front of the camera – don’t pick that medium either!
And lastly – patience in this space is a virtue. You won’t likely find a big audience or make much money in under a year. It just won’t happen, so don’t expect it to.