Have you ever wondered exactly what you are getting into when you go on an interview? I have. I remember what interviewing was like before web pages, social networks, and Google searches. It was really hard to get any information about a company without knowing someone who worked there. If the company was public you could go to the library and look at microfiche (dating myself!) newspaper articles and business results. That was the extent of it. Unless you were interviewing with someone famous, it was next to impossible to learn anything about the people you would be talking to. These days it is so much easier to be prepared.
I have a few things that I like to do before I interview with a company. Depending on the company and the information that is out there, this can be quite a bit of work – and a lot of times I can’t quite get to it all. Most of this is common sense I hope, but I thought I would write it down for others to think about.
I’ll start at the point where you’ve done enough looking into a company and a position to know that you want to send your resume in for consideration. At this point you should know a bit about the industry, the company and its publicly available financial information. You’ve made it through the resume screening process – and you’ve been contacted for an interview.
First off – ask a lot of questions when the recruiter or HR representative calls you. Find out exactly which group you are interviewing with. This will help you determine what product(s) they are responsible for. Many times the job description will not clearly state this. Don’t forget to ask for the interview schedule and names of the people you will be speaking with during your interview and what their roles are. Knowing if someone will be a peer, a superior or a subordinate and knowing if their role is technical or administrative can help you figure out what to expect when you talk to them.
Next go to the website. Many companies have an entire section devoted to “working at the company”. READ IT! if you haven’t already. You’ll want to concentrate on anything related to corporate culture to understand how you could fit in. Company blogs are great for this. Some sites even have hints about what your interview will be like. You’d be foolish not to pay attention to this information. One company that I talked to required a technical presentation to executives and senior management as part of their process. I knew about this far in advance of my interview day so I could plan for it carefully beforehand.
While you are on the website read as much as you can. If it is a large company with a huge amount of information on the web, concentrate on the appropriate line of business. What I mean by this is to read about the products that the group you are interviewing with is working on. Read the last 6 months worth of press releases from the company to learn about any interesting acquisitions, product releases or corporate sponsorships. Read the company’s most recent report to shareholders. If the company is not publicly traded, do some research on any investors that they mention. Expand your search from there if you have the time.
Once you feel like you’ve hit the important areas on the corporate website, start to branch out. Take the company name and search for the competition. Go to wikipedia and look up the company and its history. Go to yahoo finance or another finance site that you have access to and learn about the company’s recent performance if they are publicly traded.
Take those product names and search for the competition online. Search for product reviews online. Read them.
Ok – that’s a good start regarding the company. Now, the people. 
This is the fun part. Don’t think of this as stalking – think of this as market research. Keep in mind that the company probably has already done these types of searches before talking to you. This will help level the playing field. Google everyone on your interview list. See what you can learn about their industry involvement, where they’ve been quoted in the press, and maybe even what their personal hobbies are. Read their blogs if you can find them. Look them up on Facebook. A lot of people have public profiles.
My favorite is to look them up on LinkedIn. You’ll find out where they’ve worked and where they went to school. Sometimes you’ll find that they have worked the same place you have, or they have worked with a friend or old coworker. Once you have that kind of information you can learn more about their personality by talking to your contacts. You can also use this to form a bridge – knowing the same people – provided they are people that you both like and respect can help you develop a relationship with your interviewer.
Obviously all of this research won’t help you if you’re not qualified to do the job you are interviewing for. What it will do is make you more comfortable with the company and the people you will be talking to. This will help you come across as more confident and knowledgeable.
Oh – and don’t forget to make sure that you are prepared for skills and knowledge based questioning. Know your resume inside and out!
